Loblaw Companies, Owner Of Joe Fresh Brand, Commits To The Accord On Fire And Building Safety In Bangladesh

05/14/2013

Loblaw Companies, owner of Joe Fresh brand, today announces its commitment to sign the Accord on Fire and Building Safety in Bangladesh, a comprehensive, multi-stakeholder initiative that aims to improve worker safety and better the Bangladeshi garment industry.

This decision reflects the Company’s pledge to stay in Bangladesh and underscores its firm belief that active collaboration by retail and manufacturing industries, government and non-governmental organization, is critical to driving effective and lasting change in Bangladesh.

The Accord aligns with and addresses the Company’s commitments to a new standard that all of its control brand products must be made in facilities that respect local construction and building codes. Loblaw will maintain its promise to have its own people on the ground in Bangladesh; they will report directly to the Company, Canadian to Canadian, reflecting Canadian values.